Retail in Asia

Company info

LAUNCHED IN
2019

EMPLOYEES
50

Markets

Singapore (Headquarter)
Dubai
Hong Kong
Korea
Qatar
Thailand
Vietnam

 

Maison 21G arose from Johanna Monange’s passion and her 20 years of experience as a creative director in IFF, working alongside the world’s most renowned designers and perfumers. Throughout this time, she watched this beautiful industry lose its soul and settle for one-size-fits-all scents, creating the same scents for everybody… and all too often at the expense of quality, distinction, character and sustainability. Assured that a better approach to perfumery was possible, Johanna decided to create Maison 21G, the world’s first bespoke perfumery House of Scent Designers, where customers can create their own unique scents. Alongside her unparalleled knowledge of the perfume industry, she has been supported by a pool of strategic advisors and a talented team specialised in luxury digital & retail.