inspiring-i is a full-service Market Research Consultancy with a difference. We occupy a unique space in the market in that a strong focus is on the ‘Premium/Affluent’ consumer and within the ‘Lifestyle’ sector, dedicated to both understanding and reaching this key demographic…and most importantly, in being able to empathize with our target. Our team also has the ability to reach the upper segment of the consumer hierarchy, a key differentiator in the market. 

Our strong belief is that research should be more than just information… good research should be the base from which to assist in strategic decision making and to present solutions. We hope that our breadth and depth of knowledge results in an unrivalled understanding of your brand, its role within your portfolio and the competitive context. Most importantly, we have a passion for all we do and aim to bring that to the work we undertake. 

We conduct both Quantitative and Qualitative studies, Trade/’Expert’ interviews, as well as Workshops.

We work across many industries from Luxury/’Lifestyle’ to Hospitality, Beauty, Retail/ Property and Financial Services, as examples. 

inspiring-i is based in Hong Kong and acts as a regional hub working across Asia Pacific. We have also undertaken studies across continents, such as the US and Europe.