FREY. officially opened its doors in September 2021 and was born from one woman’s dream to offer ladies the same level of high quality workwear that men’s brands do. Frederieke van Doorn, Founder and Director of FREY., brings 20+ years of experience in tailoring and has created a brand that answers the needs and desires of working women in Hong Kong. FREY. is an affordable women’s luxury fashion brand specialised in high quality, excellently tailored pieces that fit perfectly. FREY. offers a wide range with an Off the Rack collection and a ‘Create Your Own’ tailoring service for women. The pieces are stylish and sustainable and can be enjoyed season after season, ranging from smart suiting, chic day dresses, flattering skirts and more.

There is currently no fashion brand that offers women’s tailoring as the core business. Exquisite craftsmanship truly sets us apart and we are dedicated to designing excellently tailored classics, fashionable for women of any age.