éCLAIR is a strategic brand, marketing and communications consultancy with a focus on lifestyle and luxury brands. With integrated teams in Shanghai and Milan, we help brands build cultural legacies across China and Europe through marketing intelligence, creative activations and reputation-building initiatives.

Our teams have experience working with the world’s leading luxury and lifestyle brands across Greater China and Europe, covering Watch & Jewellery, Fashion & Beauty, Art & Culture, and Travel & Hospitality.

From positioning to social marketing to PR and corporate social responsibility, we are passionate about combining market intelligence with cultural creativity to deliver thoughtful communication solutions that help brands grow and maintain their cultural legacies.