Bluebell Group has pioneered building successful brands in Asia since 1954. As a brand curator of luxury, premium and lifestyle brands, it has the most comprehensive Asian network covering ten markets. The Group manages complex distribution channels targeting multiple cultures for its global brands partners, and local commercial partners rely on its ability to bring the right selection of brands into Asian market. 

Bluebell Group is present in Japan, South Korea, Mainland China, Hong Kong SAR, Taiwan, Macau SAR, Singapore, Malaysia, Cambodia and Australia. Its distribution network includes flagship stores, shop-in-shops, counters, its own multi-brand concepts, as well as a highly selective wholesale network, together with both direct e-commerce and marketplaces, covering both domestic and Travel Retail.

Targeting diverse cultures and market sectors, the Group operates across multiple product categories: Accessories, Footwear, Apparel, Fragrance, Beauty, Gourmet, Jewellery, Watches, Eyewear and Tobacco.

A family-owned group, Bluebell Group in 2020 has over 150 brand partners, 3,800 employees, 650 points-of-sale, US$2b in turnover.

The brand behind the brands, since 1954.