Retail in Asia

Company info




Hong Kong SAR (Headquarter)
Mainland China
Representatives in Europe, Middle East & USA


Baseline is a multicultural international Lighting Design Studio, founded in Hong Kong, proving lighting design services for architects, interior designers, property developers, general contractor, retailers, and hotel brands. We craft ideas, create designs, and transform them into real-life solutions with a successful blend of creativity and pragmatism. 

Our ambition is to create unique and emotional lighting atmospheres that spotlight your brand, your estates, and your products, all while being sustainable and easy to manage. Our work is wide-ranging in terms of type and scale, we follow up projects from preliminary design to implementation (lighting consultancy, lighting design, lighting simulation, animation, control engineering, luminaire design, project management). We are listed consultant for multiple groups such as JLL, New World Development (K11), Swire Hotels, Marriott, Hyatt, IHG, LVMH, Richemont, Decathlon, Devanley, Louboutin etc.

Our designers have architecture & engineering background, allowing them to tackle complexity of building & technology. We are able coordinate with client team and consultants to apply best practice lighting strategy. We have offices in Hong Kong, Shanghai, and Manila. Baseline team includes lighting designers, engineering & programming experts, and project managers. We are connected all over the world with representatives in Europe, Middle East, USA, and other countries in Asia to monitor projects and provide support services to our clients. 

Our sustainable mission is highly important for us. Our lighting designers are LEED Green Associates. We are trained and certified to comply with environment lighting requirement (e.g., low wattage and high efficiency per square meter LPD<30w/m2). Additionally, we are EcoVadis Silver certified ensuring high CSR. Finally, our designer team is trained on Revit software for BIM modelling.

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