Retail in Asia


Porsche to open studio in Singapore’s Guoco Midtown next year

Porsche Singapore Pte. Ltd., the venture formed by Eurokars Group and Porsche Asia Pacific, announced on October 28 a new partnership with real estate developer GuocoLand, for the opening of the upcoming Porsche Studio Singapore.

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In the second half of 2023, the German sports car brand will welcome customers and fans to its new home in Singapore at Guoco Midtown, an integrated mixed-use development at Beach Road, nestled within the City Hall, Bugis and Marina Centre city core districts.

“We are excited to announce the location of the upcoming Porsche Studio Singapore at Guoco Midtown today. In addition to test drives, vehicle personalisation and a selection of own and partner products, Porsche Studio Singapore aims to be a premiere brand destination with its convenient city-centre location – a place where fans and customers alike can immerse themselves in new experiences, connecting and exchanging ideas with other like-minded Porsche enthusiasts,” said Andre Brand, General Manager, Porsche Singapore.

Source: Porsche

“Guoco Midtown is an innovative development that integrates new concepts to redefine the way we work, live and play. Through this partnership with Porsche Singapore, we are glad to play a role in creating a new experiential automotive retail concept that combines innovative product showcases with authentic community engagement,” added. Valerie Wong, Group General Manager (Asset Management) of GuocoLand.

The upcoming Porsche Studio Singapore will be different from conventional automotive retail spaces, combining Porsche car displays with an integrated F&B experience, to redefine customer experiences in store.

Outside, adjacent event spaces within the Guoco Midtown development have also been earmarked as modular event venues for larger-scale Porsche community gatherings and family events.

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“Porsche is the brand for those who follow their dreams, and with Porsche Studio Singapore, we want to dream big and create a space that is both experiential for customers and fans, but also a home for us to interact closely with our Porsche community,” said Mr. Andre Brand.