Fast fashion omnichannel retailer Pomelo releases its first ever cosmetics
line, BEET, joining the ranks of cosmetics brands specializing in beauty for global consumers.
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This permanent addition to Pomelo’s offering differentiates the brand as a one-stop style brand amidst an increasingly competitive landscape.
Beauty may be a new category for the predominantly fashion brand which releases hundreds of new styles weekly, but David Jou, CEO of Pomelo Fashion remains undeterred. “It’s a step in the right direction,” said Jou. “For consumers today, beauty is integral to style. As a fashion brand that wants to offer women everywhere their best look to become their best selves, we cannot ignore that.”
For Pomelo, the value of offering an in-house beauty line comes from being able to provide yet another touchpoint for a seamless customer experience that prioritizes modern consumers’ demand for convenience. In creating a convenient, one-stop beauty and fashion retail experience for consumers, Pomelo stays true to its promise to stay on-trend, online and on-the-go.
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Created with women on-the-go in mind, BEET comprises 17 versatile, fun, and fuss-free products across 4 categories – Liquid Blush, Liquid Lipstick, Lip Gloss and Liquid Shimmer — featuring parabenfree and cruelty-free formulations. All products are priced at S$10 per item and are eligible for Pomelo’s 365-day returns policy if returned with original packaging intact.