Retail in Asia


Plan C partners with Bluebell Group to solidify Japan presence

High-end women’s and accessories brand Plan C has announced a partnership with Bluebell Group to cement its presence in the Japanese market, with operations at Isetan Shinjuku in Tokyo and Umeda Hankyu in Osaka beginning August. The opening of a flagship store in Tokyo is also set to follow.

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Plan C founder and creative director Carolina Castiglioni (left). Source: Plan C.

Founded by Carolina Castiglioni, Plan C’s womenswear and accessories are rooted in experimentation and a bold colour sensibility.

A pioneer in Asia in brand and retail development, Bluebell Group, which manages over 50 global brands in the Japanese market, will helm Plan C’s overall presence including local marketing activations and omni-channel operations.

Source: Plan C

“I am very proud to announce this partnership with Bluebell which boasts on a strong and long-lasting experience in the distribution of luxury brands that can rely nowadays on a strong presence and an excellent reputation in all Asian markets,” said Gianni Castiglioni, brand chief executive officer.

“Japan represents a key strategic market for Plan C and through this partnership Plan C is willing to consolidate and develop its presence by maintaining very high standards of image and service and to strengthen its positioning thanks to new mono-brand store openings, communication and marketing activities, aimed at increasing the awareness of the brand within the Japanese market.”

Serge Grebert, president of Bluebell Japan, added: “We strongly believe that Plan C’s quality garments and edgy designs will be highly appreciated by our sophisticated Japanese customers. The idea of a long-lasting wardrobe which mixes utility and tailoring is a unique trait that we will share with Japanese women to raise awareness of the brand. Bluebell is honoured to represent Plan C and we look forward to a successful long-term expansion of the brand in Japan.”

Source: Aliita

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Also joining the Bluebell Group portfolio is the jewelry brand Aliita, founded in 2015 by Vilchez Castiglioni. Aliita will be present at Plan C boutiques, including the upcoming openings in Tokyo and Osaka.

Retail in Asia is part of the Bluebell Group.