Retail in Asia

In Shops

Philipp Plein opens new Hong Kong, Thailand stores on Asia expansion

Philipp Plein has recently opened a new store in both Hong Kong and Thailand, as the German designer embarks on a global retail rollout of its monobrand stores.

Located in Harbour City, the new Hong Kong store covers 557 square metres and is nestled on the ground floor of the mall. It marks the fourth Philipp Plein store to open in Hong Kong.

Philipp Plein also opened a new store in Thailand this month, in the Kathu district, surrounded by the tourist attractions of Patong beach and Phuket Town resorts. The store makes up part of the prestigious GMS Duty Free department store, among luxurious fashion, cosmetics and jewellery points of sale.

The two new Asian Philipp Plein boutiques come designed with luxury fashion brand’s new concept fit out. The designer tapped Claudio Pironi, a well-known Italian design house, to develop the new store, which features a gargantuan skull made of Swarovski crystals, a moniker of the Philipp Plein brand, at the front entry. Inside, black marble creates a refined and luxurious, emphasising a hard-edged minimalism.

Both stores stock the most recent Philipp Plein collections for men and women.

The store openings follow Philipp Plein’s first Asian junior store debut, which came last October to Hong Kong.

Philipp Plein boasts some 100 mono-brand stores worldwide.