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PHD wins Elizabeth Arden’s media account

Cosmetic powerhouse Elizabeth Arden has chosen PHD as its global media agency across a number of key markets in Europe and Asia-Pacific without a pitch due to its established business relationship with the client in the US.

The markets in Asia-Pacific include Australia, China, Hong Kong, Japan, Malaysia, Singapore, South Korea, Taiwan and Thailand.

The scale of the media contract includes all aspects of media planning and buying for the brands under the Elizabeth Arden portfolio, including Elizabeth Arden skincare, makeup and fragrance products.

(Source: Media)