If brands such as Yves Saint Laurent and Christian Dior redefined fashion in the 20th century, then Zadig & Voltaire is creating a similar buzz in 2010. While its name may not be instantly recognisable, this achingly hip label has been revolutionising the way modern women dress with its affordable yet luxurious clothing since it was founded in Paris in 1999.
Now with a cult following that boasts famous names Vanessa Paradis, Audrey Tatou and Eva Longoria, the brand has a global presence, with stores in fashion capitals including Los Angeles, Seoul, New York, Dubai, London, Stockholm and Hong Kong.
In Europe it is firmly established and now the focus is shifting to Asia due to a growing demand for brands that bridge the gap between high-end luxury and mass-market retailers.
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(Source: scmp.com)