Retail in Asia


Pandora appoints new General Manager China

Pandora announced on 1st April that Irving Holmes Wong will join the company as SVP & General Manager of the Greater China cluster, reporting to CCO Martino Pessina. He will join Pandora on 7th April, 2022. 

SEE ALSO: Pandora sees significant opportunities to grow in China

Irving Holmes Wong comes to Pandora from a position as Managing Director, Asia-Pacific & General Manager, China at Avon. He has previously held senior management positions at Bacardi-Martini, Revlon and L’Oréal. Irving Holmes Wong is a Malaysian national and Hong Kong permanent resident and speaks English, Cantonese, Malay, Indonesian and Mandarin. He currently lives in Shanghai.

In his new role, Irving Holmes Wong will be in charge of Pandora’s business in the Greater China cluster. The cluster employs more than 2,000 people and covers 250 concept stores across Mainland China, Hong Kong, Taiwan and Macau.

China is the world’s largest jewellery market, and Pandora sees significant growth opportunities. As part of its Phoenix strategy, Pandora has set a long-term target to triple the Chinese business versus 2019 and laid out a two-phase plan to achieve the growth. In the first phase, Pandora will solidify the brand by establishing the core proposition of collectability, affordability and self-expression, while the second phase will focus on growing Pandora’s store network.

Pandora generated DKK 1.1 billion revenue in Mainland China in 2021, accounting for approximately five percent of the company’s total revenue.

“Irving is a senior executive who has successfully transformed and grown businesses in China and neighbouring markets. He is a strategic brand-builder and brings valuable turnaround and growth-acceleration experience that will help us strengthen our position in Greater China and reach our Phoenix targets,” said CCO Martino Pessina.

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“I feel passionate about reviving the brand in China and leading our coming growth chapter. Pandora’s ambition and strong commitment to the region is very motivating. I find Pandora to be a legacy brand with a clear purpose and story and look very much forward to joining,” said Irving Holmes Wong.