Chanel and BMW top the first annual L2 Gen Y Prestige Brand Rankings, the largest study of its kind to measure the preferences of the next generation of consumers of luxury products – generation…
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Australia’s Harvey Norman gets a tweet on
Australian retailer Harvey Norman says it is using social media to monitor customer feedback as websites such as Facebook and Twitter begin to influence purchases.
The electronics and homewares busine…
Social media aids customer acquisition
Social media networks are successful tools for acquiring customers, according to The State of Inbound Marketing 2010, a report from US internet marketing firm Hubspot.
Major social media channels prov…
Nappy discomfort rages for P&G
Procter & Gamble Co. is scrambling to put out an internet wildfire over the safety of its new Pampers nappies, a crucial brand that accounts for around 11 percent of the company’s revenue.
S…
Bing socialises shopping search
Having made it possible for users to share their opinions on search results relating to news and entertainment, Bing is now encouraging users to make the online shopping process more social.
Users can…
Tech triumphs in annual BrandZ Top 100 Most Valuable Global Brands
Strong brands proved their resilience to recession in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands ranking, released at the end of last month.
According to the Bra…
Meeting business schools – at a virtual MBA fair
In uncertain economic times, going for an MBA is a big step. Finding the right school has become ever more important – yet for busy professionals the search takes precious time. Business schools…
China’s Tencent to invest in DST
China’s largest internet company, Tencent Holdings Ltd, is purchasing a 10 percent stake in Digital Sky Technologies Ltd, a Russian investment firm that holds a stake in Facebook Inc.…
Mobile coupons with 2D technology
US retail major Target announced on 10 March it would begin sending a list of mobile coupons once a month to consumers who have opted to receive promotions. The coupons are redeemed by scanning the 22…
Google rolls out ad plan for Buzz social network
Google is approaching brands to run personalised ads around Buzz, the social network it has launched to rival Facebook and Twitter.
The commercial model for Buzz is based on the as system it uses for …