Virtual world Decentraland announced on 24th February that it will host the world’s biggest, entirely digital, fashion week with the launch of Metaverse Fashion Week (MVFW). Taking place from 24th to…
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Decrypting the Metaverse: Chapter II – The meta cheat sheet
In our second article decrypting the Metaverse we are taking a deep dive into “the new digital frontier”. As many retailers fear they will miss out an opportunity if they don’t jump …
Learn more about the metaverse and NFT Marketing at MarketingPulse 2022
If you want to know the ins and outs of the metaverse and NFT marketing, MarketingPulse 2022 is a must-attend conference. On 16th March 2022, their panel of experts will be diving into the future bran…
Decrypting the Metaverse: Chapter I – EXCLUSIVE INTERVIEW with ZEPETO
Retail in Asia is launching a series of articles to decrypt the metaverse to shed some light on and assess the new opportunities it may or may not present. To kick-start the series, we have an exclusi…
DFS partners with virtual idols in the metaverse
Luxury travel retailer DFS has teamed up with two hyper-realistic virtual idols, Reddi and Vila, in its latest Lunar New Year campaign, becoming the first travel retailer to join in this new retail tr…
Exploring the Metaverse in China
“Metaverse” is the latest technology industry buzzword as Facebook rebranded itself to Meta. Metaverse crypto tokens such as MANA soared high following the announcement. One day after, the…
Luxury brands find future with ‘metaverse’
High-end fashion companies are reluctant to sell their products online, and they encourage customers to visit their boutiques and “experience” the brand in person to observe the craftsmans…
Gusto Collective founder Aaron Lau on crafting immersive experiences for digitally native consumers
Retail in Asia speaks with Aaron Lau, founder of brand technology consultancy Gusto Collective, on emerging consumer behaviours and the art of designing innovative campaigns.…
Gucci names Alessio Vannetti new chief brand officer
Italian luxury brand Gucci announced the appointment of Alessio Vannetti to the role of executive vice president, chief brand officer, effective September 4.…
Inside DFS Group’s biggest beauty event of the year
DFS Group, a global leader in luxury travel retail, has introduced its biggest activation for 2023 with the ‘Explore New Dimensions’ beauty event, uniting 15 renowned beauty brands such as…