Coke or Pepsi? It used to be a question up there with boxers or briefs and McDonald’s or Burger King. But the Cola War intensity in this iconic rivalry has been noticeably missing in the last fe…
Coke or Pepsi? It used to be a question up there with boxers or briefs and McDonald’s or Burger King. But the Cola War intensity in this iconic rivalry has been noticeably missing in the last fe…
While most of Bangkok returned to business as usual this week, many small entrepreneurs were just starting to rebuild the businesses that were burned down.
The pace of reconstruction, after parts of c…
Strong brands proved their resilience to recession in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands ranking, released at the end of last month.
According to the Bra…
Burger King Corp. has announced the appointment of Natalia Franco as executive vice president and global chief marketing officer, effective 17 May. Franco will be responsible for the company’s g…
Brands recognise value in having a presence on Facebook as it helps to encourage a conversation between the brand and consumers. And without much fanfare, the social networking site is preparing to ch…
Mos Food Services Inc., Japan’s second largest hamburger chain, may open 200 stores in China in the next five years, betting its rice burgers may be better suited to local tastes than offerings …
Guy Russo is a newcomer to the retail game but has, in just over a year, managed to instigate one of the fastest corporate turnarounds in recent history.
From humble beginnings flipping bur…
UK-based brand valuation consultancy BrandFinance recently released its rankings of the world’s top brands. Retail giant Walmart retained the top spot, with search giant Google toppling Coca-Col…
Top advertising-industry publication Media, in conjunction with leading market-insight company TNS, today released its list of Asia’s top 1,000 brands for 2009.…