Balabala announced its entry into the metaverse, creating a hyper-realistic digital brand ambassador named ‘Rainy’. According to Baidu search engine, Rainy is the world’s first digital kid’s brand amb…
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Jakarta Fashion Week collaborates with WIR Group for its first fashion show on metaverse in Indonesia
Entering its 15th year, Jakarta Fashion Week (JFW), one of the fashion events in Southeast Asia, collaborated with WIR Group, a technology company focusing on Augmented Reality (AR), Virtual Reality (…
Category: Metaverse series
Metaverse Series GO BACK GO BACK Metaverse Series edit post Featured Decrypting the metaverse: Chapter VI – Everything you need to know about the Metaverse, NFTs and Virtual Idols in […]…
Decrypting the metaverse: Chapter VI – Everything you need to know about the Metaverse, NFTs and Virtual Idols in China
Luxury brands are embracing the future of digital. Traditionally slower to adapt, many are now positioning themselves to seize opportunities stemming from early adoption of emerging technologies surro…
Decrypting the Metaverse: Chapter V – The new space of counterfeiting?
In the fifth installment of our Metaverse series, we focus on brand counterfeiting in the virtual world. Luxury brands have always been confronted with this issue in the real world and the recent rise…
Decrypting the Metaverse: Chapter IV – APAC businesses in the Metaverse race
In the fourth installment in our series, Euromonitor is sharing some insights based on the company’s Voice of the Industry: Digital Survey. According to Euromonitor, APAC companies are well-posi…
Skechers enters the Metaverse
Global footwear and apparel brand Skechers announced on 10th March that it is entering the metaverse through an experiential store in Decentraland’s Fashion District.…
SCMP launches first Metaverse experience with The Sandbox
The South China Morning Post (SCMP) announced on 8th March the launch of its inaugural Metaverse experience bringing the Hong Kong Star Ferry to life as part of The Sandbox’s Alpha Season 2. …
Gemie raises US$3.8 million for building Asia’s first entertainment Metaverse
Gemie, an Asia-based celebrity metaverse platform and NFT marketplace, announced on 28th February the completion of its latest US$3.8 million fundraising round led by Shima Capital, Infinity Ventures …
Decrypting the Metaverse: Chapter III – The future of offline stores and customer experience
In the third installment in our series, we have discussed with retail experts and brand leaders to understand whether the new digital frontier is a threat or an opportunity for brick-and-mortar stores…