Woolworths has received sworn allegiance from thousands of shoppers in just a day, after teaching a user how to cook spaghetti to the tune of a famous Eminem rap.
Facebook user Jamie McGloin reached o…
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Facebook woos Indonesian SMEs with marketing boot camp
Internet giant Facebook is boosting its efforts to attract small and medium enterprises in Indonesia to the social networking platform as it bids to tap into the nation’s increasingly tech-savvy…
Apple re-crowned world’s top brand – but watch Alibaba, Facebook
Apple has reclaimed its crown as the world’s most valuable brand, worth a staggering USD247 billion, according to WPP and Millward Brown.
The tech behemoth triumphed in the advertising agencies&…
Facebook key resource for e-commerce
Facebook is the primary information channel for Thai online shoppers, according to a poll by a global market research firm.
The findings were based on a survey of 1,000 respondents in Thailand in Janu…
IBM and Facebook join forces on target marketing
IBM and Facebook announced on Wednesday they would collaborate with marketers to develop better online advertising targeted to specific customers.
The companies said in a statement they would work tog…
Emarsys brings intelligent automation to Facebook Ads
Cloud-based software company Emarsys has launched Social Ads, a new product which enables brands to target customers via highly personalized social media advertisements on Facebook, giving them anothe…
Facebook buys shopping search engine TheFind
Facebook on Friday waded further into e-commerce with the acquisition of shopping search engine TheFind.com.
The acquisition will result in TheFind.com shutting down in the next few weeks.
Facebook ha…
Websites are wary of Facebook tracking software
Online retailers and publishers are pushing back against Facebook Inc.’s efforts to track users across the Internet, fearing that the data it vacuums up to target ads will give the social networ…
Facebook to introduce new advertising platform
Facebook Inc is set to unveil a new advertising platform to improve effectiveness of online ads, the Wall Street Journal reported on Monday citing people with knowledge of the matter.
The product is a…
Alibaba shows Facebook how to “lean in” with female leadership
As Silicon Valley companies struggle to hire women into their senior ranks, China’s Alibaba Group Holding is setting an example of how to do it.
The Hangzhou-based e-commerce company, which plan…