YSL Beauty has named Austin Butler as a global ambassador for its new fragrance Myslf, as the French beauty brand looks to home in on modern men’s scents.…
YSL Beauty has named Austin Butler as a global ambassador for its new fragrance Myslf, as the French beauty brand looks to home in on modern men’s scents.…
While the emergence of Korean pop culture has catapulted K-beauty into the spotlight, attention has been, for the most part, on Korean cosmetics. In recent years, however, niche Korean fragrances […
Joining a number of luxury fashion and beauty brands that have opened standalone boutiques in Macau in recent months, Maison Margiela has unveiled its first fragrance store in Macau at the Venetian Ma…
Puig’s pilot in China late last year showed that simply displaying a visual depiction of an aroma boosted gross merchandise volume by almost 5 percent consistently.…
Increasingly, Chinese consumers are using fragrance as a form of self-expression and buying niche brands, unisex fragrances or scents that speak to their cultural heritage.…
Coty, one of the world’s largest beauty companies, has debuted the first globally distributed fragrance manufactured using alcohol from 100 percent recycled carbon emissions: Gucci Eau de Parfum’…
Firmenich previously opened the Fine Fragrance Atelier in Shanghai in 2019 and Studio Guangzhou in 2021, joining a push for “designed-for-China-by-China” products. …
Coty Travel Retail Asia Pacific has unveiled the latest edition of the ‘Around the World’ multibrand pop-up with Malaysia Airports-owned Eraman at Kuala Lumpur International Airport (KLIA).…
Coty Inc. announced it has extended its fragrance licensing agreement with Jil Sander, which will see German designer brand step into the global ultra-premium fragrance segment for the first time ever…
Fragrances, a highly sensorial category, was one of the winning beauty and personal care categories of the Covid-19 pandemic. The post-2020 resilience of fragrances was achievable thanks to its abilit…