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Online shopping yet to pick up in India, says survey – Retail in Asia

Retail in Asia

In Trends

Online shopping yet to pick up in India, says survey

Online shopping is yet to pick up in India where television has the most perceived advertising persuasiveness across all age groups, according to a survey.

Companies in India might be rushing in to tap the e-shopping market, but a lot has to be done to encourage consumer and see more transactions, said the Deloitte’s State of the Media Democracy Survey – India 2012.

Purchasing products is the least online activity done by those surveyed with only 15 percent saying they shop online, it said.