Retail in Asia

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Online shopping fraud not rivalry case, says Elevenia

Indonesia’s e-commerce marketplace Elevenia has denied rumours that it was behind a recent online shopping fraud case involving its competitor, Lazada.

Elevenia marketing division vice president Madeleine Ong De Guzman said on Thursday the alleged scam had nothing to do with business competition between the two companies, asserting that the incident was "incidental".

The case began when a man identifying himself as Danis Darusman tweeted on his Twitter account that he had received a bar of soap instead of the iPhone he had ordered from Lazada. Danis’ complaint on the flawed online shopping service went viral, with hundreds of Twitter users retweeting his grievance. It was later confirmed that Danis was an Elevenia employee.