Women shoppers are the next big thing in online retail. Boosted by the tremendous growth in orders placed online, e-tailers in India are now trying to attract women with niche offerings. These include women-only platforms, virtual trial rooms, celebrity endorsements and easy return policies.
"Online retail is a growing phenomenon in India. Lack of time, changing lifestyles and the convenience to buy things online have paved the way for a consumer-friendly and hassle-free online shopping experience," Amit Gugnani, Senior Vice President, Textile, Technopak said.
The market for non-store retailing is estimated at USD3.2 billion, registering a growth of 23 percent annually. Even though currently men account for 60 percent of the buys, the women’s business is growing significantly.
(Source: The Hindu Business Line )