Retail in Asia

In Shops

Normann Copenhagen opens first SEA flagship

Normann Copenhagen

Scandinavian furniture company Normann Copenhagen has opened its first store in The Philippines, serving as the Danish firm’s Southeast Asian flagship store on the back of sales growth in the region.

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Opening in Bonifacio Global City in Manila’s Taguig, the 200-square-metre store is located on the upper ground floor of One Uptown Residences.

Filipino firm Mattony Inc., which distributes Danish design brand Vipp and Portuguese paper company Renova, is the franchise partner for the new Normann Copenhagen Southeast Asia flagship.

“Over the last five years, Normann Copenhagen has enjoyed an average growth rate of 20%-25% in the Asian market and it is focusing its attention on this blossoming area,” Normann Copenhagen said in a statement.

“Manila… is the nerve centre of Southeast Asia and with the new store, Normann Copenhagen hopes to strengthen its position and visibility in the market,” Normann continued.

As for product, The Philippines store will house a vast selection of Normann Copenhagen design items, rolling out three-quarters of the collection now, with the rest coming later in the month, the company told BusinessWorld.

The company did not disclose if any more showrooms would be opened in Asia in the near future.

Founded in the late nineties by Poul Madsen and Jan Andersen, Normann Copenhagen started as a small store in Copenhagen.

Today, it boasts a 1,700-square-metre showroom in Denmark’s capital where it sells designer furniture and home décor from different brands, as well as its own in-house products, which embody a minimalist yet bold and colourful aesthetic.

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Normann Copenhagen has a presence in over 87 countries around the world.