Retail in Asia


Nick Tran joins Farfetch as chief marketing officer

Leading luxury fashion e-commerce platform Farfetch has appointed Nick Tran as chief marketing officer.

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Tran brings over 20 years of experience in brand building and marketing strategy, most recently serving as global head of marketing at TikTok, where he oversaw the media company’s B2C marketing, spanning global brand strategy, strategic partnerships, paid media, social media, and organic content.

Tran, who has won multiple Cannes Lions marketing awards, will report to Farfetch’s chief marketplace officer, Edward Sabbagh, and will oversee all global marketing functions out of London.

Sabbagh noted Tran’s “very strong track record” in creating successful brands and marketing moments that engage Gen Z and Millennial audiences around the world.

Added Sabbagh, “These groups comprise a key segment of our customer base and delivering them to our brand and boutique partners is integral to the Farfetch offer. Successful marketing requires constant innovation and a willingness to push the envelope, something that Nick displayed at TikTok, in particular. With Nick at the helm of our marketing efforts and incredible global marketing teams, I am confident that our brand will continue to thrive and evolve.”

Of his appointment, Tran said: “The relationship between the consumer and brands continues to evolve and it’s more important than ever to create lasting and palpable impressions. This is an exciting time to be joining Farfetch and be able to shape the connections between the curators, creators, and customers of luxury fashion. I’m excited to join the Farfetch rocketship and help take the brand to all-new heights.”

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José Neves, founder, chairman and chief executive officer of Farfetch said,Farfetch has a unique model in the Luxury Industry and, as such, our brand will be built with an innovative approach to marketing. This is why I am delighted to welcome Nick, a revolutionary marketeer and brand builder, to our team.”