Retail in Asia

In Trends

New TVs designed to win back consumers for Japanese brands

As their international rivals ramp up their offering, Japanese home electronics companies are devising a new generation of televisions.

Domestic giant Sharp Corp ast week unveiled a new line of large televisions that utilise liquid crystal display panels. The newest additions to the Aquos brand indicate a shift to meet growing demand for larger LCD televisions.

The new TV G line includes an 80-inch version – the largest on the Japanese market — that will retail for around JPY950,000 (USD 11,682). A more manageable 60-inch variant will cost JPY350,000, the company said.