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Nestle has sweet tooth for Indonesia, emerging markets – Retail in Asia

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Nestle has sweet tooth for Indonesia, emerging markets

Costing just IDR1,000 (USD11 cents), a small sachet of powdered chocolate Milo offers affordable nutrition to millions of low-income Indonesians struggling to afford healthy food.

Meanwhile, wealthier Indonesians can choose Dancow Nutrigold, an infant milk powder priced at IDR40,000 a can. Both are produced by Swiss global food giant Nestle, and form part of the company’s plans to expand its presence in one of the fastest growing consumer markets in the world.

To expand its market share in Indonesia, the company recently invested USD200 million for a factory in Karawang, West Java, to be completed in 2013. This is on top of a USD100 million expansion of its factory in East Java.