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NBA star Jeremy Lin files to own “Linsanity” trademark

New York Knicks basketball player Jeremy Lin has filed to trademark the term "Linsanity", used to characterise his rapid rise to NBA stardom.

Lin filed the application on 13 February with the US Patent and Trademark office.

His filings indicate the trademark will be used for a slew of sporting good, sports wear and other merchandise.
 

(Source: BBC News)