Retail in Asia

In Markets

Natura launches in Malaysia


Natura, the global cosmetics company founded in Brazil in 1969, officially established its Asian market presence with the launch of its business in Malaysia through the opening of a pop-up store in Sunway Pyramid, Petaling Jaya.

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Natura’s decision to enter the Asian beauty market was driven by the Company’s core commitment to delivering positive impact across the globe, and the demand for sustainable, high quality products that consumers across the region are demanding.

In Malaysia, Natura products will be available to customers through their established omnichannel strategy which comprises e-commerce, relationship selling and physical stores.

Around 300 items from the Natura portfolio will be offered under the brands Ekos, Chronos, Lumina, Mamãe e Bebê and Natura Homem – as well as fragrances from the Brazilian Perfumery House. All products are 100% vegan.

“We see great opportunity for Natura in Malaysia, with its millions of diverse consumers which have for decades been purchasing through many different channels. We are confident that our omnichannel strategy will be well-received in Malaysia, bringing a wide variety of products to customers as well providing a great platform for growth for our business across the region,” said Daniel Silveira, head of Natura International.

“More importantly, we are excited about working with local partners across Asia as a force for change to build a more sustainable future. This is a significant moment for us as a business, and we are looking forward to building our business across Asia,” continued Daniel.

Datin Mina Cheah-Foong, Managing Director of InNature Berhad, which through its’ subsidiary, Ola Beleza Sdn. Bhd. operates the Natura brand in Malaysia, said: “We are proud to have been selected as Natura’s business partner to launch the brand for the first time in Asia. This pop-up store, which is larger than usual and in a prime location in the Sunway Pyramid mall, will serve well to introduce the brand and its products to consumers, via the unique experiences which we are offering to visitors.”

“This includes a skincare interactive wall, free skin and hair analysis, a fragrance personality analyzer, and a pampering hand massage whilst enjoying a VR adventure through the Amazon forest. Customers can also purchase our products via our online store at, and we hope to launch our social selling channel soon,” continued Datin.

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Natura has long been committed to using Brazilian and Amazonian biodiversity ingredients in its products and engaging in fair trade with local communities in the Amazon forest. The company not only uses ingredients of sustainable origins, but also combines it with cutting edge science to deliver high performance cosmetics’ formulations.


(Source: PR Asia)