Mytheresa announced the appointment of Steven Xu as president of the luxury e-commerce platform’s China and Asia-Pacific (APAC) region, effective 1st July.
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According to the Munich, Germany-based company, Xu will be responsible for all Mytheresa consumer-facing efforts in China and Asia Pacific and will bring a wealth of customer digital experience in the APAC region.
Xu joins to Mytheresa from Ralph Lauren, where he was vice president of digital marketing and e-commerce APAC, where he oversaw the American luxury brand’s online operations in the APAC region, particularly in China.
Prior to joining Ralph Lauren, Xu worked at British American Tobacco and Philip Morris, where he was responsible for driving regional digital transformation in the Asia Pacific and Middle Eastern regions. He has previously worked for Ebay and Edipresse.
“We’re excited to have Steven on board to further continue our successful global expansion and become the number one destination in luxury e-commerce,” said Michael Kliger, CEO of Mytheresa. “Having Steven joining shows our clear commitment to the sophisticated Chinese luxury shopper and their demands.”
“Asia Pacific and particularly China is an important growth market for Mytheresa,” said Gareth Locke, chief growth officer & managing director of Mytheresa.
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“Building a local team there is crucial for us to make consumers even more aware of our unique value proposition and to deliver the first-class shopping experience that our customers expect. Steven brings a wealth of digital experience. We are extremely delighted to welcome him as the new president of China and Asia Pacific,” sdded Locke.