Retail in Asia

In Trends

Mouse eRetail targets India’s tier-2 and tier-3 cities

Mouse eRetail, an online retail company, is mulling to expand its customer base to India’s tier-two and tier-three cities. The Bangalore headquartered company had been concentrating its attention on online buyers in metros and tier-one cities till date.

"We are unlike other players in the country. While Flipkart, Homeshop 18 and Infibeam are vying with each other to grab the market share of 60-70 lakh (6-7 million) online buyers in the metros and large cities in India, we want to broad base the market and democratise the whole eRetail business by reaching out to buyers in tier two and tier three cities and even the hinterlands of the country," said Suvendu Tripathy, Chief Executive Officer,

The first of its kind in the online industry, the retailer has tied up with to enable the customers to download mobile shopping application from the website and shop from a digital catalogue.