Retail in Asia

In Markets

TNS China: The most important consumer insight from China

ITNS China’s Ashoth Sethi shares his insights into understanding and following consumer trends in China and feels that, ultimately, there is no universally applicable and enduring insight about China. For every consumer trend that you see, there is an opposite, though not necessarily an equal trend, and it is therefore necessary to keep a permanent hand on the consumer pulse.




(Source: TNS)