This September, Monki released the brand’s new capsule collection – Up:cycle. The collection is made from leftover organic cotton denim garments, including recycled thread and zippers, and eco-friendly hardware and wash.
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The collection name, Up:cycle, is a word derived from recycle, it means to not only reuse but repurpose in a new way – often resulting in a unique and high quality product. Upcycling is a creative and innovative way to give new life to textiles that may otherwise end up in landfill, while simultaneously promoting a more circular society.
“We love fashion and our planet, and we therefore need to transform ourselves and the industry to operate within the planetary boundaries,” said Jenny Fagerlin, Global Sustainability Manager Monki.
Monki is not only recognised for its on-trend collections and sisterhood values, but also for the brand’s sustainability efforts. The brand is dedicated to using better materials in all products, part of the bigger goal, to only use recycled or other sustainably sourced material by 2030. This includes a broad denim range made with 100% certified organic cotton, much-loved swimwear made from recycled polyester and polyamide, and since 2018 all Monki cotton is 100% sustainably sourced. It is also why all stores offer garment and textile recycling, why all stores and offices are powered by renewable energy and, why the brand’s aim is to become climate positive throughout the entire value chain by 2040.
The capsule features three key pieces – a pair of Yoko jeans, a tie-waist jacket and a tote bag. All crafted in a patchwork design of mixed organic denim washes. The collection will be available online and in select stores end of September.
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Monki’s first store opened 2006 in the Swedish city of Gothenburg, where the brand is still based today. Monki joined the H&M group in 2008. Today, the brand is present in markets across Europe and Asia.