Retail in Asia


Moncler brings Italian luxury to Singapore Changi Airport with launch of standalone boutique

Italian luxury fashion house Moncler, with support from 2.0 & Partners, has opened a standalone boutique in Singapore Changi Airport Terminal 2 in partnership with Changi Airport Group.

The 137-square-metre directly operated store immerses travellers in Moncler’s brand world and features its signature monochromatic colour palette.

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A sculptural façade, which features a selection of different words that convey special meaning for the brand, is a key design feature. Inside, sleek metallic details and chequered Italian marble flooring in black and white add further drama to the space, drawing travellers into the store.

Source: Moncler

The store is divided into two areas, the first a gallery-type showcase of Moncler’s hero products and the second a more secluded lounge area where shoppers can discover Moncler’s collections in a more private atmosphere.

The store offers Moncler’s hero puffer jackets, menswear and womenswear, shoes and accessories.

2.0 & Partners Senior Executive Vice President Marco Passoni commented: “This is another incredible store from Moncler and a great addition to the spectacular luxury offer at Changi International Airport T2. From the striking visuals to the stunning products and the unmistakable Moncler experience, this is a brilliant example of how to bring luxury to life in the travel retail environment.

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“Luxury is all about image and experience and this store combines Moncler’s innate understanding of both to create something very special for shoppers, whether they are passing through or have time to relax and enjoy it.”