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Microsoft to unveil pink mobile phones

Microsoft Corp. plans to introduce a new line of mobile phones on Monday with social-networking capabilities aimed at young consumers, part of the technology giant’s effort to turn around its struggling mobile-phone strategy, people familiar with the matter said.

The new devices, based on a Microsoft development project code – named Pink, will be available later this month in the US through a partnership with Verizon Wireless, the carrier owned by Verizon Communications Inc. and Vodafone Group PLC., one of these people said.

Microsoft’s new phones are the latest sign the software maker is getting more deeply involved in the hardware side of the mobile-phone business in a bid to create products that provide smoother experiences for consumers.

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(Source: The Wall Street Journal Online)