Mercedes-Benz may be 126 years old, but they seem to know how to keep their image fresh – particularly in western China.
Sales for the brand in China have increased from around 200,00 units for the year 2006 to around 200,000 in 2011. And even though the passenger vehicle market in China may be idling, Mercedes-Benz is still seeing healthy growth: nearly 88,000 units were delivered in the first five months, an increase of 13 percent year on year.
"Over the years, cities in western China, such as Xi’an and Chengdu, have witnessed dramatic growth and changing lifestyles that demonstrate the region’s huge market potential," said Bjorn Hauber, executive vice-president of Sales and Marketing at Mercedes-Benz (China) Ltd. "Although the region currently contributes 15 to 20 percent of our overall business, it’s more interesting that we see the highest growth rates in the western China markets, led by the two cities."
(Source: red luxury)