Retail in Asia


Memebox opens Hong Kong flagship

Pony Effect Memebox Hong Kong - Retail in Asia

Memebox, the Korean beauty brand based in San Francisco, has opened its first store in Hong Kong.

Launching in Causeway Bay, the Hong Kong standalone store is located at 20 Pak Sha Road, known for its trendy cafes and retail pop-ups.

On the outset, the Memebox store is a coral red, with a laboratory-style interior, in line with the beauty brand’s aesthetic.

It’s the first official store for Memebox in Hong Kong, with three counters already opened in Facess at Harbour City in Tsim Sha Tsui, LAB Concept at Admiralty and Tuen Mun Town Plaza at Kiosk 10.

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In late December, Memebox announced it had raised $60 million in a Series C funding round led by new and existing investors Goodwater Capital, Altos Ventures, Cowboy Ventures, Mousse Partners, Formation Group, Funders Club, Pear Ventures, Cota Capital and Janet Gurwitch. The Series C funding saw the company’s total funding hit $160 million.

Memebox said it would use the new funding to streamline its mobile shopping experience, develop a database of beauty ingredients and products and build its global operations, which includes new stores.

Founded in 2012 by CEO Hyungseok Dino Ha, Memebox began retailing beauty products before launching its own in-house brands. It currently has offices in San Francisco, Shanghai, Seoul, Taipei, Hong Kong and Singapore and employs 500 staff.