Brand owners seeking to secure future growth in China could benefit from targeting the country’s emerging "megalopolises", a range of huge urban centres presenting considerable opportunities.
According to the Economist Intelligence Unit, the research firm, there will be 13 "megalopolises", either individual cities or sprawling clusters, by 2020, all located in western and central areas.
By this date, the largest such hub will be Greater Beijing, comprising the capital and Tianjin, and set to house 28.7 billion people. The Shandong Peninsula, encompassing nine cities, should contain 21.6 million.
(Source: Warc.com)