MasterCard introduced MasterPass in-app payments, a solution that allows consumers to make secure purchases within a mobile app, at the Mobile World Congress in Barcelona, Spain.
Forbes Digital Commerce, Fat Zebra, MLB Advanced Media, NoQ, Starbucks Australia and Shaw Theatres Singapore are among the first app providers that will power their in-app purchasing capabilities with MasterPass.
MasterPass in-app payments extend the capabilities of the current browser-based MasterPass digital service into the mobile app environment, and provide consumers with one secure direct relationship with their bank. Apps with MasterPass embedded in them enable consumers to complete a purchase with as few as one click or touch on their favorite connected device without leaving the app environment.
The optimized checkout process creates a seamless shopping experience, supported by the highest levels of security and cryptology.
Ed McLaughlin, Chief Emerging Payments Officer at MasterCard, said the company is also also developing a framework to make all payments using MasterPass as or more secure than anything we can do on cards today, ensuring that consumers can benefit from the highest possible levels of security.
MasterPass in-app payments will be made available to developers and merchants beginning in the second quarter of this year.