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Retail in Asia

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Marrying offline with online

Flipkart has created an efficient e-tail model suited to India. Its in-house delivery system ensures in-time delivery all over the country.

Online retail giant Amazon might well be the idol, but Flipkart has been innovative in creating an efficient e-tail model suited to India.

Flipkart, easily India’s largest e-tailer, is expected to close 2011-12 with about INR550 crore (INR5.5 billion, USD108.76 million) in revenues. After its acquisition of Letsbuy, a strong cyber player in the consumer electronics category, the firm’s revenue is expected to touch around INR700 crore.