Retail in Asia


Marc Jacobs celebrates Changi Airport boutique opening with King Power Singapore

American fashion brand Marc Jacobs has teamed up with King Power Singapore to open a boutique at Changi Airport Terminal 2.

The opening on 1 May represents the brand’s continued expansion in travel retail.

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King Power Singapore is a subsidiary of the Antares Cheng-owned King Power Group (Hong Kong).

King Power Group (Hong Kong) CEO Sunil Tuli (right) celebrates the opening of the Marc Jacobs boutique at Changi Airport Terminal 2 with (from left) merchandiser Ann Lim; head buyer Glendy Tay; and general manager Annie Loo. Source: The Moodie Davitt Report

The Marc Jacobs concession, which runs for three-and-a-half years, is dressed in the brand’s signature smiley yellow hue.

The 104sq m boutique showcases Marc Jacobs’ popular collections, including handbags, shoes, accessories and jewellery.

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The partners noted their aim to elevate the shopping experience in this key travel hub.

King Power Group (Hong Kong) CEO Sunil Tuli said: “We are very pleased to partner with Marc Jacobs, with the opening of this store at Changi Airport, and other openings to be announced in the next few months.”