American fashion brand Marc Jacobs has teamed up with King Power Singapore to open a boutique at Changi Airport Terminal 2.
The opening on 1 May represents the brand’s continued expansion in travel retail.
SEE ALSO: Retailers bullish on brick-and-mortar expansion in Asia-Pacific
King Power Singapore is a subsidiary of the Antares Cheng-owned King Power Group (Hong Kong).
The Marc Jacobs concession, which runs for three-and-a-half years, is dressed in the brand’s signature smiley yellow hue.
The 104sq m boutique showcases Marc Jacobs’ popular collections, including handbags, shoes, accessories and jewellery.
SEE ALSO: Bumpy road ahead for luxury – with some exceptions
The partners noted their aim to elevate the shopping experience in this key travel hub.
King Power Group (Hong Kong) CEO Sunil Tuli said: “We are very pleased to partner with Marc Jacobs, with the opening of this store at Changi Airport, and other openings to be announced in the next few months.”
(Source: The Moodie Davitt Report)