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Making discounts count in small-town India – Retail in Asia

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Making discounts count in small-town India

Actor Naseeruddin Shah probably has not noticed this, but one of the few mentions that Barabanki, the small Uttar Pradesh town where he was born, finds on Facebook is in connection with Promart. The discount fashion retailer’s outlet in Barabanki has its own Facebook page – apart from the ‘mother’ brand, that is – and even has around 40 fans. Who are, going by the comments posted on the page, clearly thrilled that ‘known’ brands are now available at their doorstep in their hometown.