New York-based hair and skincare brand Kiehl’s is the latest entrant into India’s fast-moving consumer goods sector, partnering with local speciality retailer Quest Retail to distribute and run its retail operations in the country.
"We have set up the first store in Delhi’s Ambience Mall. Our target is to have a presence in six cities in the near term," says Dinesh Dayal, director of Kiehl’s India and COO of L’Oreal India,
Kiehl’s will be a part of L’Oreal’s luxury products division, which includes brands such as Lancôme, Giorgio Armani, Ralph Lauren and Diesel under its umbrella.
(Source: The Hindu Business Line)