Luxury brands such as Estée Lauder, Hublot and Ralph Lauren are seeking to attract a new generation of international consumers from emerging markets.
Estée Lauder, the beauty group, currently has products in almost 1,000 airport stores, and is attempting to expand this reach across smaller cities in countries like China and Brazil.
"It is an area that is growing in terms of traffic and therefore in terms of sales potential," Olivier Bottrie, Estée Lauder’s president, travel retail worldwide, told Reuters.
(Source: Warc.com)