Retail in Asia

In Shops

Lululemon opens Hong Kong flagship


In the midst of a global retail lockdown, Lululemon has opened its largest Hong Kong store to date, bringing a fresh offering of the Canadian firm’s luxury athleisurewear to the Asian hub.

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Located in Hong Kong’s Harbour City in Tsim Sha Tsui, the flagship store covers over 5,590 square feet of retail space, marking it the largest of the retailer’s now seven stores to date, according to several fashion media reports.

Inside, Hong Kong shoppers will find the North American technical sportswear brand’s entire collection of both female and male workout apparel, including ranging from yoga gear, running and hiking items, as well as high intensity training and après-gym fashion.

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Source: lululemon

The new Harbor City store also offers the Asian fit collection, along with the Lululemon Lab collection.

Meanwhile, to celebrate the Hong Kong flagship opening, Lululemon also unveiled new limited-edition Swarovski Wunder Under pants.

Priced at HKD 6,588, the ultra-luxe price tag is fitting for each of the 150 limited pieces. The Wunder Under leggings are designed with a high waisted fit for functionality and style, and come set with real Swarovski crystals. Moreover, built in Lycra fibre ensure shape retention and support, complementing Lululemon’s signature four-way soft stretch Luon fabric, which is also moisture-wicking.

Founded in 1998 by Chip Wilson, the Vancouver, British Columbia-based Lulumeon has been rolling out its expansion in Asia for some time. It opened its first Hong Kong store in 2015.

As of 2nd February, the company had 491 stores, 38 of them in the Greater China region. For the fiscal year ended 2nd February, Lululemon posted net revenue of $4 billion.

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Total comparable sales were up 17%, with comparable store sales increasing 9%, whole direct-to-consumer net revenue increased 35%. The athleisure company did not share a fiscal 2020 outlook.