Retail in Asia

In Shops

L’Oréal Paris chooses Thailand for its biggest flagship store worldwide

L’Oréal Paris revamps its store at the Bangkok King Power Downtown II Srivaree, making it its first flagship store in Travel Retail Worldwide.

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The makeover of the L’Oréal Paris store in King Power Downtown II Srivaree is the latest in a series of important openings at L’Oréal Travel Retail Asia Pacific. Unlike anything Bangkok has ever seen before, the expanded flagship store is the biggest L’Oréal Paris store worldwide. This new design concept officially invites travelers to an elevated shopping experience to discover L’Oréal Paris’ accessible luxury products for both men and women.

Having undergone a major transformation, the 110 square meter flagship store offers a wide range of make-up and skincare for men and women with a best-in-class retail experience. The space expansion now welcomes travelers with three contrasting zones – the first ever L’Oréal Paris make-up boutique in Travel Retail Asia Pacific, Revitalift Classic Red Carpet Zone and a dedicated Exclusive Men skincare area.

The make-up boutique invites travelers to discover a wide range of make-up offers with a strong color appeal and a large LED screen to express L’Oréal Paris’ creativity. Products at the Revitalift zone take center stage, while the Men Expert area in black color tone is focused on men’s specific needs.

“We are extremely delighted to relaunch our L’Oréal Paris store with King Power International on a scale that has never been seen before. Thailand is one of the most exciting markets with thriving tourism, and we see great potential in the first L’Oréal Paris flagship store in Travel Retail worldwide,” says Emmanuel Goulin, Managing Director of L’Oréal Travel Retail Asia Pacific.

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“This is a celebratory moment of our strong partnership with L’Oréal Travel Retail Asia Pacific in bringing a first-class duty free shopping experience to millions of Chinese tourists. We are optimistic that the biggest L’Oréal Paris store worldwide will continue to attract more shoppers, confirming King Power Downtown II Srivaree as an exceptional retail destination,” says Susan Whelan, Senior Executive Vice President at King Power International.