Retail in Asia


Looking at the 2022 Valentine’s Day collections

Love is in the air. As Valentine’s Day is around the corner, lifestyle and luxury brands have launched a series of special edition collections that pay homage to the season of love. Here we have rounded up some of this year’s Valentine’s Day editions.

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Footwear and accessories brand CHARLES & KEITH celebrates this romantic season with a collection of accessories featuring heart-themed handbags in a combination of white and pink or red and black colours, as well as a footwear collection with a heart-shaped cut-out that gives classic shoe styles a romantic twist.

Source: Gucci

Gucci launches a colourful collection of styles to celebrate the house’s romantic narrative. Playing with this concept, the Maison presents a limited-edition collection of accessories including small shoulder bags, Ace sneakers, silk scarf and more that is accentuated by the word “LOVE”. Customers can go on Gucci website to send a personalised greeting card using the curated selection of illustrations and colours. Cards can be downloaded to be printed or shared digitally.

Source: Florasis

Chinese makeup brand Florasis unveils the Valentine’s Day Love Lock limited gift sets for the season of love. The collection embodies Eastern romance with a modern twist as Florasis incorporates motifs inspired by nature and Chinese ancient myths into the patterns on the lipsticks and cases.

Source: Diptyque

The French fragrance brand Diptyque collaborated with Los Angeles-based florist Maurice Harris to launch a limited-edition collection Unleash the Rose collection, featuring a brand-new Eau Rose Eau De Parfum, along with three new rose-scented candles infused with notes of chamomile, lychee, and artichoke. While the limited edition collection aims to celebrate the 10th anniversary of the Eau Rose, it is a perfect Valentine’s Day gift!

Source: Converse

American and apparel brand Converse launches a limited Valentine’s Day collection featuring apparels and the Classic converse trainers in romantic pink and red hues, with patterns such as red lips, stitched hearts and heart shaped patches sewn into the fabric.

Dang Wen Li by Dominique Ansel
Source: Dang Wen Li by Dominique Ansel

This February, Dang Wen Li by Dominique Ansel launches a special Rose & Mixed Berries Cake to share with your loved one.

Source: Lanvin

Luxury fashion house Lanvin collaborates with China’s fashion influencer Tao Liang, as known as Mr. Bags, on a Valentine’s Day gift box for the Chinese market. The Valentine’s Day box comes with a preserved flower box, a bottle of the brand’s Eclat D’arpege perfume and a limited-edition Lanvin Pencil Bag. Lanvin will release only 155 boxes, as 2022 marks the 155th anniversary of the birth of the brand’s founder Jeanne Lanvin.

Jo Malone London
Source: Jo Malone

Inspired by the Rose, British fragrance brand Jo Malone launches a new line-up of fragrances and home scents. Decorated in special-edition glass designs with tonal details, the range serves up four different rose scents, each with a distinct olfactory expression, with a rose for every mood: Red Rose, Rose & Magnolia, Velvet Rose & Oud as well as Rose blush.

Source: Starbucks

Starbucks presents the “Meet Me in Paris” collection as a romantic prelude to the season of love. Each item features the three colors of the French flag, heart motifs, and coffee-themed expressions of love in. The collection includes a 16 oz cold cup, 12 oz stainless steel mug, 12 oz tumbler, 14 oz and 8 oz bottles and a hat mug.

“Meet Me in Paris” collection is available across the region, including Australia, Hong Kong, New Zealand, The Philippines, Singapore, and Thailand.

Kate Spade New York
Source: Kate Spade New York

Kate Spade New York Valentine’s Day collection features a crossbody bag, a tote bag, a cardholder, airpods case, sneakers, a tumblr and more.

Among all, the heartbreaker 3D heart crossbody was designed based on huggable heart pillows and puffy accessories. A colourblock heart handle was added to the bag, as a grown up version of the childhood crafts, paper chains, origami and handmade cards.


Luxury beauty brand, YSL BEAUTÉ launches a limited V Day collector gift set for Valentine’s Day 2022. Designed in a special red case, the collection includes Libre eau de parfum, limited-edition cushion, Rouge Volupté Shine Lipstick, mini Mon Paris fragrance and lipsticks and a pouch.

The house also launched a limited Touche Eclat Glow Pact Cushion gift set. Both gift sets are limited to 100 pieces.

Source : Dior

Inspired by the Dior Cruise 2002 show by Maria Grazia Chiuri in Athens in 2021, luxury fashion house Dior released a romance-themed capsule collection for Valentine’s Day. Adorned with a “Cupidon” motif depicting Eros, the Greek god of love, the capsule features the house favorites such as the Lady Dior handbag, silk twill scarf and round-neck cashmere knit.

Paul Lafayet
Source: Paul Lafayet

Hong Kong’s fine pastry house Paul Lafayet released a Valentine’s Day gift box. The pink gift set cover is designed with a couple giving macaron as a flower to each other. The box contains 6 pieces of macarons with “I Love You!” message and a bottle of L’Occitane body milk.

Source: Lancôme

Luxury beauty brand Lancôme releases a limited edition gift box to celebrate the day of love. Designed with the motif “Queens of Hearts”, the box houses two iconic Drama Matte lipsticks in velvet casing and adorned with a specially designed heart-shaped bullet.

Source: Hogan

Luxury footwear and sports brand, Hogan launches a limited edition capsule inspired by Cupid’s arrow. The collection includes the iconic Hogan Rebel project sneakers, crossbody bag and apparels with special lines and patterns.

Source: Lush

British handmade cosmetic brand Lush launches Valentine’s Day 2022 limited edition collection, featuring two exclusive box sets wrapped with sustainable sourced recycled and recyclable materials: “Get That Fruity Feeling!” and “Lots of Love”. Lush’s seasonal highlights also include its Temptation Shower Gel with aphrodisiac ingredients and their Hot Lips lip mask and scrub.

Source: GODIVA

Belgian chocolatier GODIVA releases a variety of chocolates this Valentine’s Day. Crafted by GODIVA Executive Chef Thierry Muret, the collection features four heart-shaped gift boxes filled with limited chocolate pieces, showcasing the seasonal theme “love in every form”.

Source: Swarovski

Austrian jewelry brand Swarovski released the “Una Collection” for Valentine’s Day 2022, featuring pendants, chokers, earrings and bracelets in white and pink shades. Built around the heart shape created when swans greet, the Swarovski Swan transforms into a stunning symbol of forever.

SEE ALSO: Australians to spend US$293 million on Valentine’s Day gifts in 2022

Li Ning
Source: Sneakers bar’s Weibo

Chinese sportswear brand Li Ning collaborates with Disney for a Valentine’s Day special edition featuring “Pinocchio”, with the theme of “Don’t hide, speak out” that encourages people to express their love. The limited edition was designed in khaki color, presenting a wood grain texture along with a wooden Pinocchio tag and a confession card. The collection will be released on Valentine’s Day, 14th February 2022.