Retail in Asia

In Markets

London brand Yuzefi launches on JD


Yuzefi, a London handbag brand with a cult following on Instagram, launched a flagship store on JD on 29th March. This is the first time for the designer brand to open a flagship store on an e-commerce platform in China.

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The brand’s best-selling collections, such as Dip, Daria, Bom, Loaf, which are difficult to order globally, are made available on JD through the store. Meanwhile, Yuzefi also introduced its new Small Woven Basket, Doris and Mini Fortune Cookie collections through the flagship store.

Since the COVID-19 outbreak, an increasing number of consumers, especially China’s consumers who born after 1980 are the core purchesers of luxury products on JD, which are also the target consumers of Yuzefi. In addition to high-quality young consumers, JD’s nationwide logistics network with a guarantee of delivery efficiency is another reason why Yuzefi launched a store on JD.

Multiple renowned fashion and luxury brands have launched flagship stores on since the fourth quarter of 2020, including Italian luxury brand Stefano Ricci, British designer brand Vivienne Westwood, LVMH Group fashion brand JW Anderson, designer accessories brand Anya Hindmarch, French silverware and jewelry brand Christofle and Japanese streetwear label White Mountaineering.

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“Since the outbreak of pandemic, we are facing an increasing demand for of luxury brands’ products. JD Luxury is targeting to increase its luxury partner pool so as to provide a wide range of selections for JD’s consumers,” said Kevin Jiang, president of International Business at JD Fashion and Lifestyle.