Retail in Asia

In Trends

LG launches Android-based smartphone

LG Electronics Inc., the world’s number three mobile phone maker, on Wednesday launched a smartphone based on Google’s Android operating system in South Korea, as it seeks to boost its relatively weak smartphone line-ups.

LG, which is fighting an uphill battle against leaders Nokia, Blackberry maker RIM, and Apple, plans to boost smartphone offerings with some 20 models this year, half the offerings based on the most popular Android.

The South Korean firm wants to claim a double-digit share of the global smartphone market by 2012. Currently the top three players control three quarters of the booming and lucrative smartphone market.

(Source: Manila Bulletin)