Retail in Asia

In Trends

Lenovo to use stimulus to cash in on Thai consumers, SMEs

Lenovo, the world’s second-largest computer maker, is focusing on Thailand’s high-growth consumer and small and medium-sized enterprise markets thanks to the government’s economic stimulus scheme.

Jeerawut Wongpimonporn, Lenovo’s country general manager in Thailand, said populist policies such as increasing monthly salary and labour wages are boosting IT spending in the retail and SME segments.

"We expect to see a double-digit increase in computer sales this year, up from a single digit during the past several years," he said.

(Source: Bangkok Post)