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Korean fashion brand H:Connect opens in Singapore

Contemporary South Korean fashion brand H:Connect, fronted by popular Korean celebrity Yoona (pictured) of Girls’ Generation, will officially open its first South-east Asian store at Bugis Junction on Friday, 28 October 2016.

The 10-year-old brand has more than 300 stores across South Korea, Taiwan and China, including a flagship store in the upmarket district of Gangnam in Seoul.

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Shop the brand’s latest Fall/Winter 2016 collection for men and women, which is separated into three themes: City Dweller has sleek and understated designs; Nostalgic Insta combines vintage denim with floral prints and embellishments; and Athleisure has statement sweaters, pullovers and denim with a Korean street-style vibe.

Prices range from S$19 for basic tops to S$129 for jackets and overcoats for men and women.

H:Connect is located at 01-101 Bugis Junction, 200 Victoria Street, open from 11am to 10.30pm from Sundays to Thursdays and 11am to 11pm on Fridays, Saturdays and public holidays, tel: 6264-9872.

(Source: Straits Times)